In less than 24 hours on the 11th of November last year, Alibaba experienced a US$ 11 billion upside on the inaugural launch of its Single’s Day shopping festival in China. Souq reportedly turned over 600,000 items last year during White Friday. This year, they plan to sell over one million items, 50% of which will be non-electronics items.
As eCommerce companies, performance agencies and brands get ready for this year’s Black Friday spree, we’ve compiled a checklist to ensure marketers attain the most from their email marketing efforts.
There’s no doubt that your end object is sales. So its important to note what you’re selling, what pricing, its logistics and whether your targeting lines up with an audience that both wants and can afford what you have to offer. To sort through this mesh of customer data, you can use C2 to
First impressions are everything right, so why sound like spam? As mentioned above, you can use C2 to segment your email addresses in accordance to the customer journey stage they are at. Distinguish between email addresses that
Our experience with clients like 800Flower has repeatedly reaffirmed the finding that mobile first is the way of the future, not just as a POS for open rates and click through but also purchases & conversions. Make sure your site is prepared for any device coming its way and bear in mind screen sizes as well when mapping out reminder pop ups, preview images and buy now incentives.
While it varies exponentially with the occasion, customer segment, products, locations, day of the week, month of the year and so on – for most tangible consumer brands we’ve often seen that an email sent out as early as 9:00 am can result in instantaneous returns on investment & time.
That said, if you’ve followed the checklist above and are trying to sell items in the baby category, know that its unlikely that while the “moms” audience is awake well before 9:00 am, she is mentally unoccupied enough to be thinking about your offers until after or before she has picked her kids up from school. So further, you can tap into C2 to split test your messaging that determine’s what type of moms, dads, husbands, wive (etc) you’re going after.
The upside on said personalization has done wonders for our clients and we look forward to hearing about your successes in following this approach.
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