What to Expect at Google Marketing Next 2017

Tomorrow, the first Google Marketing Next 2017 conference will commence. Based on years of advances and experiments within computer tech and machine learning, the SVP of Ads & Commerce will unveil innovations for AdWords, Analytics, and DoubleClick.

Google Marketing Next 2017

The conference agenda promises to unveil the means by which marketers on the advertiser and agency side will be empowered to improve efforts in customer outreach, understand campaign measurement, and increase overall returns on marketing investment. The most exciting of all will be the case studies in how advertisers have benefited from the Alpha version of Google Assistant, the voice app. My counterparts are eager to learn the digital go to market approach by which Google will launch the iOS version of this app on the App Store, venturing into an ecosystem where – first time – their app isn’t preinstalled on a device. So it will be fascinating to see how Google approaches app store optimisation.

Channelling the vibe of Facebook’s F8 Developers Conference, Google Marketing Next 2017 will undoubtedly address the constraints of its Daydream Virtual Reality platform at the festival, perhaps even with demonstrations around content and phone support. It may even address its post-acquisition plans for the Owlchemy Labs, the virtual reality gaming studio it acquired two weeks ago.

In addition, Google should be disclosing its developer community platform called I/O Extended. Unlike TED’s democratised and unmoderated TEDx, Google’s I/O Extended promises to be the means by which the multinational technology company will engage as many developers it can so they are involved as early on as possible. I/O Extended will be the means by which Google will supply organisers with

1. the best practices on event management,  
2. the means to promote the event,
3. the right to order I/O Extended merchandise
4. ideas on event agenda like Hackathons (for seasoned developers)
5. ideas on the walkthrough for Codelabs (for fresh developers)

To attend the Google Marketing Next 2017, sign up for the Livestream here.

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Hamna Anwar

About the Author Hamna Anwar

Hamna Anwar is the director of innovation at Centric, leading projects around digital startups and helping them achieve commercial success with localised business models. She can be reached on hamna.anwar@centric.ae

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