Centric DXB Talks About ‘A/B Testing’ with Branding In Asia


Centric DXB’s chief media officer shared A/B Tests: Here are Five that Every Digital Marketer Should Run with Branding In Asia.

He implores marketers to capitalize on digital marketing to figure out the copy and creative that helps their campaigns optimize and convert.

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Sourav Ganguly

About the Author Sourav Ganguly

Sourav Ganguly is the chief media officer at Centric. Leading a ten-man team of optimizers, planners, and strategist, he worked with clients to deliver significant returns on marketing investment. He can be reached on [email protected]