Centric DXB on ‘Lessons from Adblocking’ with Ad Age Communicate


Centric DXB’s chief media officer shared 3 lessons CMOs should learn from ad blocking with Ad Age.

He lists the three lessons imparted on his clients and agency partners when adblocking appears as a campaign barrier.

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Sourav Ganguly

About the Author Sourav Ganguly

Sourav Ganguly is the chief media officer at Centric. Leading a ten-man team of optimizers, planners, and strategist, he worked with clients to deliver significant returns on marketing investment. He can be reached on [email protected]