Mohammed Ajawi takes over as GM of Centric

Originally published with Communicateonline.


Dubai-based full-service digital strategy firm Centric has appointed Penso’s Mohammed Ajawi as general manager. The position was earlier occupied by Centric’s managing director Usman Khalid.

Commenting on the appointment, Ajawi says, “I was born to do great things. To do great things; I have to do them fast as well. Over the past couple of years I have been restless; where I knew that we can add value to the brands I managed. Having worked with Centric as a client; I believe the vision I have for my growth completely aligns with the agency’s. We are here to build long-lasting partnerships. And we are here to grow fast. Centric brings its maturity in delivery across the whole spectrum of digital services, and I bring in strategic marketing thinking; it’s a match made in heaven. With their impressive client list and my knack for strategy; I am quite sure that we will accelerate our growth. Stay tuned for more good news in the coming months.”


Khalid adds: “Not every startup CEO is a great growth CEO. After six years in the market and having worked with over 200 brands we are ready for regional expansion. The core of the Centric rallies behind the motto “We deliver every time. Period.” and the industry has responded well to us. It’s about time that we further mature our offerings and client base by bringing in the best talent from the industry. Mohammed Ajawi is a brand in himself. Having successfully delivered on promises to over a 100 clients over his career. Centric will now further accelerate its aggressive approach towards becoming the region’s most profitable agency. Mohammed Ajawi comes with the right credentials to cater to our business in UAE and we wish him best of luck.”

Centric DXB Appoints Muhammad Adil as iOS Lead

Originally published with Marcomm News.

Centric DXB announced the appointment of Muhammad Adil as iOS Lead of the office in Pakistan.

This marks the first top-level technical appointment made by Ahsan Khalid, the newly promoted Technical Director of Centric DXB since declaring his vision for the agency which focuses on bridging the gap between imagination and implementation, while ensures that the concepts developed by the creative department can fly within the technical parameters.

Usman Khalid, founder & CEO of Centric DXB said: “It is hugely satisfying for me that Mr. Adil is taking the lead on iOS for Centric DXB’s office in Pakistan. We are confident that he will take Centric DXB’s products to a new stage of sustained growth. We are thrilled that he has accepted this challenge and has committed to hit the ground running.”

Commenting on his appointment, Mr. Adil said: “It is an honor to be approached by Centric DXB, one of the few digital strategy focused marketing agencies in Middle East. I thank Usman and Ahsan for their support and trust in choosing me to lead iOS for Centric DXB in Pakistan. It will certainly be a challenge to oversee client side projects and agency side products, stepping into a role within a firm with big ambitions and a clear vision.”

Centric DXB Promotes Ahsan Khalid to Technical Director

Twenty months of loyalty has panned out for Ahsan Khalid, promoted on 1st January 2017 to the role of Technical Head at Centric DXB.

Usman Khalid, founder & CEO of Centric DXB released this statement on Ahsan Khalid’s promotion: “We’re very proud of Ahsan’s successful track record from bid to proposal stage till delivery. His strong technical experience coupled with a capacity to lead multiple teams is the right mix that we need. His passion for technology and inclination to keep abreast of latest technical trends, as well as seeding information through social media channels, is what’s making him stand apart.”

Ahsan joined the full-service digital agency in June 2015 as a Project Manager.

In his new role, Ahsan will be looking after the full Technical Department in Centric. All LAMP Stack, .NET, Sharepoint and Mobile teams are now effectively reporting to him. He will also be looking after P&L of the department and taking decision on keeping the department profitable.

This is Ahsan’s sixth company and seventh role over a progressive eight-year career.