Centric DXB Talks About ‘Facebook Atlas’ with Branding In Asia


Centric DXB’s chief media officer shared Facebook’s Advanced Measurement Tool: What Marketers Need to Know with Branding In Asia.

He implores marketers to test the new tool which is focused on determining which media platforms across the customer journey played the greatest “assist” role in driving home a conversion.

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Sourav Ganguly

About the Author Sourav Ganguly

Sourav Ganguly is the chief media officer at Centric. Leading a ten-man team of optimizers, planners, and strategist, he worked with clients to deliver significant returns on marketing investment. He can be reached on [email protected]