Centric DXB Talks “Brand Building” at the USC Marshall


Babar Khan Javed, Centric DXB’s country manager for emerging markets, spoke to the MBA Class of 2017 at the USC Marshall School of Business today on “Brand Building In The Middle East”.

The class is taught by Sasha Strauss, the founder of Innovation Protocol and a renowned speaker for Google and TED.

Centric DXB’s Babar Khan Javed walked students through insights, examples and anthropological underpinnings that make up the fabric of the MENA region.

To schedule Babar as a speaker at your event, company or university, reach [email protected] with your agenda and scheduling info.

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Usman Khalid

About the Author Usman Khalid

Usman Khalid is the founder & CEO of Centric DXB. He excels in taking the point of view of both our clients and our internal teams - expressing those perspectives, concerns and requirements to the other side. Aspiring clients & partners can reach him on [email protected]