Digital marketing is getting complicated and exciting with each passing day. Digital marketing essentials, such as SEO, PPC, UX and branding have become even more complex and diverse with emerging social media platforms and evolving regulations. Content, personalization and automation are some of the digital marketing kings, which are shaping the digital trends of 2022. These trends are the recipe for maximizing revenue and boosting awareness. The basis of these trends is personalization. This generation, which is glued to Netflix and HBO because they offer customized content options when it comes to being entertained, want a similar kind of experience in shopping as well.
One of the industries spending and working in customer personalization is the airline industry. They observe and evaluate their customer behavior, social appointments and preferences to analyze when is the right time to increase the airfare per ticket. More and more marketing companies are following this trend to utilize data in order to give a breakthrough result in content delivery and marketing.
Some of the biggest digital marketing trends in 2022 are:
The World Augmented
The world of augmentation is synonymous with the multiverse world of Facebook. However, the world has become augmented with a multiverse beyond just Facebook. It has created a virtual world of augmented reality, 3D holographic avatars, virtual reality and video. It has created a gaming environment where customers not just play but socialize and work.
With the world of marketing meeting social media to make it digital, things and trends are becoming more inclusive. Social causes and issues across the world have let marketing agencies feel the pressure of social responsibility as well. When traditional advertising disrupted digital advertising, organizations worked more on creating advertisements that are more socially appealing then just direct call to action. In 2022, brands will become more inclusive with their marketing strategies. Recently, Victoria’s Secret hired a model with Down’s Syndrome to gauge its audience and diversify customers with an exceptionally inclusive and socially responsible brand identity.
With Global Summits and environment perceived at an alarming priority through social movements, digital marketing brands are moving towards a more sustainable brand identity. In this trend area, things have changed drastically this year. A brand’s association with an NGO for example is not enough. Companies need to be more clear and open about their sustainability policies and product formation.
Content as a Game Changer
When it comes to digital marketing, personalization is the price trophy everyone is competing against. Living in the digital age of data, knowing the preferences, needs and interests of your current or future customers can be a game-changing strategy for you. According to a survey conducted by Boston Consulting Group in 2022, it is most likely that $800 billion in revenue is going to shift to the marketing firms that do personalization right. With regard to personalization as a digital trend, content; both descriptive and visual plays an integral role in targeting the customers, who might be interested in the products your company sells or markets.
Knowing the needs and interests of the customers digitally can be a really endearing task with the amount of marketing workload. Adobe Experience Manager is the new trend in 2022. It makes sure that through end-to-end digital forms, customers are retained and personalized in an effective and hassle-free way. Today, marketing brands desperately need to fulfill the rising expectations from their customers by delivering more and more content. In order to do this, an efficient content management platform is essential to build and manage mobile assets, forms, websites and more. Adobe Experience Manager makes this customer-end experience an easy and efficient one.
PimCore Experience Platform also allows a more personalized customer satisfaction in the digital world. PimCore Digital Experience Platform allows your audience to live a contextualized, personalized digital experience at every touchpoint. It allows you to choose from a purely GraphQL-API-based headless content delivery approach, a decoupled web content management strategy and even work in a hybrid mode to benefit from the best of both worlds with the DXP/CMS system. touch points, such as websites, IoT devices, email, social media and many more, if connected via an adequate platform, it allows marketers to deliver the right content to the right audience at the right time.
Google has recently announced that it will phase out third-party cookies by 2023. This will enable advertisers and digital marketers to navigate towards other social media channels in order to reach their target audience. Centric.ae enables you to market products and services through the latest and most popular social media platforms. Storytelling is an ancient art but the digital revolution has allowed this art to be done and experimented in unique ways. Today, customers do not want to know about the features of your product but rather they want to hear its story. In addition, no matter how technological your product is, there is always an emotional appeal that has to be added in its story as a marketing pitch.
Social Media Commerce
Rising popularity of Instagram and TikTok will create social commerce after e-commerce in 2022. This is where social media and digital marketing agencies merge in order to yield most profiting commerce for their companies. Even the smallest brands in America, such as Plant Mother increased their sales after they launched an Instagram shop in 2021. In 2022, we will witness brands setting their social media shops for maximum customer engagement.
In conclusion, Centric.ae understands the platforms your customer uses to create a dynamic personalized marketing appeal for them. Demographics can make sure that the digital message reaches the right audience and hits the right spot to make them your most loyal customer. When it comes to digital marketing, it is not just about tailoring preferences for each social media platform but it is also about more complexity in terms of cultural associations, locations and festivities. As a digital marketing agency, it is always about working with the belief that the consumers will view your campaign at different touchpoints and will be influenced by different content at different times. If we understand this, our customer feels understood and the goal is accomplished!