The Emergence of AI-generated Content and its Impact on Businesses

The advent of AI-generated content has had a significant impact on businesses, providing them an opportunity to create and offer personalized, relevant, and effective content to their potential and existing customers.

With the help of AI tools and natural language processing, businesses can now automate a wide range of tasks, from content creation to marketing, distribution, and delivering exceptional customer experiences. Consequently, they can save time and resources, while focusing on key business issues that matter the most.

The Challenge

The real challenge today is to create, publish, promote, and distribute content that is engaging, impactful, relevant,  and adds value to the customers’ expectations.

With the abundance of content available online, it is still challenging, even for digital marketing agencies to cater to the ever-increasing demand of producing effective content for businesses that stands out. This is where AI-generated content comes into play.

Statistics Galore For AI-generated Content

AI is here to stay, and so does AI-generated content, because AI churns out content faster than 100 content writers could. According to a research study, over 80% of content marketers have opined that AI-generated content is getting closer to human written content quite fast. 

  • More than one-third of marketers use AI tools to generate relevant content for their marketing campaigns. 
  • For over 85% of digital marketers, using AI-generated content has resulted in saving costs and time for the organization. 
  • Over 33% of marketers agreed that AI-generated content has helped them improve customer experience (CX).       

Advantages of Using AI-generated Content For Businesses

Businesses rely heavily on AI-generated content today because it offers a range of benefits that can help them improve their operations and better serve their customers. 

Businesses can leverage the power of AI-generated content to automate tedious and time-consuming tasks, such as generating reports or responding to customer inquiries, thus freeing up time and resources for investing money and energy in developing new products and services. 

It can also help businesses create more personalized content for their customers. By using data and algorithms to understand their customers’ preferences and interests, businesses can create content that customers may find more engaging, thus helping businesses to retain them for a longer period. Moreover, AI-generated content can help businesses gain insights and make useful predictions by analyzing trends to make recommendations for marketing campaigns or product development.

Better ROI

The AI tools can help businesses generate and improve the relevance of the content that resonates with clients, and engages and converts them into customers. By using data and machine learning algorithms to understand the preferences and behavior of users, businesses can tailor AI-generated content to their specific needs and interests, thus adding value to their experience. This in turn leads to higher levels of engagement – more clicks, shares, and conversions – ultimately driving better ROI for the business.

Saving Time

By using AI tools, businesses can save time by automating the process of generating and curating content. By using machine learning algorithms to analyze large datasets of content and identify patterns and trends, AI tools can generate suggestions for new topics and ideas, and even articles or blog posts. Additionally, these tools provide more efficient and effective ways to manage and distribute content through personalized recommendations and targeted messaging while ensuring that the right content reaches the right audience at the right time.

Improved Sales

AI tools can potentially boost sales for businesses by helping businesses generate a large volume of unique, high-quality content quickly. It’s especially true for e-commerce or real estate, and other service-based businesses. The content marketing team can then promote this AI-generated content on different, relevant websites and social media channels and attract potential customers.

Brands sell emotions and experiences. Therefore, today content creators use AI tools to generate personalized content to entice customers to make a decision that the business desires. The AI-generated content facilitates businesses to personalize their marketing messages and target specific customer segments. For example, a business may use AI to analyze customer data and create personalized content that is relevant to and addresses the needs and interests of individual customers. This practice can help to increase customer engagement, improve campaigns, and augment sales for businesses.

How AI-generated Content Impacts Businesses

There are five factors content creators and marketers need to consider when using AI-generated content for their advantage. 

Keyword Intent Identification

Google is smart enough to understand the human psychology behind the search query that an online visitor serves it. Therefore, businesses, content creators, and content marketers must focus on identifying the right intent of the user. Using Natural Language Processing (NLP) to analyze the language and context of the keywords being used. AI tools can help content wizards to come up with content that readily satisfies a user’s intention. 

These tools can analyze a different set of words, phrases, and sentences used in keyword searches to understand the underlying intent behind the search. For instance, if a user searches for “best dog food for small dogs,” the AI system can identify that the intent behind the search is to find information on dog food that is suitable for small dogs. Businesses can use this particular information to provide relevant and useful results to the user, such as a list of recommended dog food brands or a comparison of different types of dog food.

Topic Generation For Content Research

Another challenge that content creators face today, in the wake of high demand for unique yet relevant content is to generate topic ideas that resonate with the users and can quench their thirst for engaging content that entices them to take an action. The ongoing race for generating high-volume, high-quality content makes it difficult for content creators to come up with fresh ideas every single time. Therefore, for relevant topic generation, AI-powered tools come in handy as they help content geeks generate unique yet relevant ideas to write on.

These tools automate the process of topic search, thus minimizing time and human effort, by conducting comprehensive research to generate a list of relevant topics, for content creators to take inspiration from, and come up with engaging content. These tools take into account the search intent, recent trends, user behavior, and keywords used to provide intelligent topic suggestions.

Personalized and Targeted Content Generation

Creating personalized content is all about tapping the emotions and pain points of customers. In most cases, users don’t like reading content that does not address issues that are relevant to them. This holds true in all realms and especially in the realm of content marketing.

Personalized AI-generated content can help businesses create a positive impact on their target customers. Hence, content creators can use AI tools to their advantage by generating content that connects with the customers at a personal level, and triggers increased customer engagement. They must also consider the psychology and purpose of the customers who may consume this AI-generated content to gain insights and arrive at a decision to purchase a product or a service.

Predictive Analytics Improves User Experience

As mentioned above, all the endeavors related to content generation or marketing revolve around enhancing user experience. Content creators must develop a clear understanding of user behavior and use AI-generated content to add value to a user’s experience. 

Predictive analytics utilizes behavioral patterns, historical data, trends, and data modeling techniques to predict user responses to understand similarities and correlations for a business’s target audience, which content may sometimes overlook. 

This process helps content marketers create buyer personas considering their demographics and interests. Content creators can use AI-generated content customized to reflect a user’s needs, and address them by providing tailored solutions.

Content Automation and Optimization

Scaling content production to meet the increasing demands of customers is the real challenge that content creators and marketers face today. Considering human limitations and time constraints, using high-volume AI-generated content to attract prospects and customers has become imperative.

Natural Language Generation comes to content creators’ rescue. It offers real-time suggestions for generating relevant and unique content. They then can optimize that content to rank higher in search engine results pages (SERPs). Content automation helps content creators to: 

  • Enhance the quality and relevance of content
  • Improve and align the content to reflect user needs
  • Limit human intervention by auto-generating the text

Artificial Intelligence (AI) has had a significant impact on content creation and marketing. It’s never been easy to scale the production of high-quality, personalized, and relevant content, but thanks to the game-changing AI tools available for content creators and marketers to make a difference and stand out amongst their competitors. 

AI-generated content can prove to be an asset for businesses that want to quicken their content production cycle, considering the ever-increasing demand from customers who want to consume relevant, engaging, and personalized content, before taking any decision to trust businesses.

AI will continue to dominate and influence the future of content generation and marketing, therefore, businesses must embrace the reality, and leverage the power of AI to fuel their content marketing strategies.

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Usman Khalid

About the Author Usman Khalid

Usman Khalid is the founder & CEO of Centric DXB. He excels in taking the point of view of both our clients and our internal teams - expressing those perspectives, concerns and requirements to the other side. Aspiring clients & partners can reach him on [email protected]