How to Boost E-commerce Sales Through Content Marketing?

Ecommerce has been popular since the Dot-Com Boom of the 1990s where companies such as Amazon and eBay thrived to become some of the most recognizable names in the industry today. Although eCommerce services have gained popularity throughout the West,countries being America, the UK, Canada, and Australia, they are now famous in the Middle East in countries such as the UAE, Kuwait, and Bahrain. This reason is why so many startups are eCommerce based with many looking to mimic the success of Amazon. But boosting eCommerce sales is not as simple as just creating a good-looking website. The text, images, and videos on the site matter as much as the layout.

1. Invest in video content: 2019 is the year of video. Video content offers unique advantages such as a higher engagement rate and a greater chance of your content being shared across social media.However, for video content you need to keep some factors in mind. Your equipment, technology, and locations should be adequate. You need to be acquainted with the most popular categories of videos, E.G., tutorial,informational, etc. Only by utilising video properly, will more users be directed towards your site, therefore boosting eCommerce sales in the long run.

2. SEO: SEO is short for Search Engine Optimisation which is a process that affects the online awareness of your website or web page. Without knowledge of SEO in the 21st century, it is pointless launching an eCommerce site. SEO comprises of many activities with the most common being using proper keywords in articles, following an adequate word count, and using both inbound and outbound links. If you are a novice to SEO, you’re in luck as WordPress has many SEO plug-ins to make your journey much easier.Pick the correct social media channel:Selecting a proper social media channel is as important as the quality of your content. There are a lot of social media sites out there but some are more popular than others. Also keep in mind which site is best known for what type of content. For example, if you are aiming to promote text-based content then Instagram and Pinterest are the wrong choices as these sites cater towards picture-based content. Similarly, YouTube and Twitch complement video better than images.

3. Hire an expert: Managing your eCommerce website while also working on your online presence can be a mind-boggling task.Therefore, you should consider hiring a social media expert or an SEO professional. The fields of both social media and SEO have been optimised to the fullest in the 2010s, so it is recommended that you hire at least one of them to boost sales in the long term.Influencer marketing: Similar to hiring anSEO or social media expert is the concept of influencer marketing. Anin fluencer is a person in the online community (such as a YouTube content creator or celebrity) who has major influence in your line of work. For example, if you are a video game seller then having influencers such as PewDiePieand Angry Joe on your side is guaranteed to direct more potential customers to your website.

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Usman Khalid

About the Author Usman Khalid

Usman Khalid is the founder & CEO of Centric DXB. He excels in taking the point of view of both our clients and our internal teams - expressing those perspectives, concerns and requirements to the other side. Aspiring clients & partners can reach him on usman.khalid@centric.ae

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