The Brief

ADIPEC is the largest Petroleum exhibition in the region. Spread over 130,000 sqm, hosting 23 countries, 30 regional & international IOCs & NOCs with recording breaking 8000 plus conferences, all under one roof – ADIPEC needed an app to connect with all its visitors and stakeholders to help them have a seamless event experience.

The objective of the app was to help visitors stay updated with all the event activities, connect speakers with the attendees, gather data and analytics to gauge the success of the conference and event.

The Solution

Our team at Centric got down to decoding the brief starting with our research phase. We understood the new brand identity and guidelines to develop the front end of the app. We started going through data from the previous year’s event to understand specific challenges and limitations of the venue like number of pavilions, Wi-Fi availability, apart from the most frequently needed information and sections within the app.

The resulting UI not only created a smart user experience for visitors but also created a seamless experience between attendees looking to connect with the speakers. The frequent sections and key information was highlighted in the top sections for easy access. The brand colours were seamlessly incorporated and an attendance feature was added for easier peer group interactions.

The app took the experience of the event to new heights with its speaker interaction features which allowed speakers to ask questions and showcase the results live on screen.

The Results

The activity got a very good response and was appreciated!

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The Result

The new experience received a tremendous response from the visitors.

52%

Growth in downloads

Android & iTunes contributed to a total download of 4544

 

4.1

Ratings

Healthy ratings received on the both platforms (34 ratings)

 

20%

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