The brief was to position the milk supplement brand as a partner to moms helping in their child’s skills development.
The insight was to form a long lasting relationship with the mothers of kids in the 0-6 years old age group. We felt that an on-going continuous engagement was crucial to developing the brand and its perception. The vision for My Future Champion was to transcend from just being an activation platform to a content rich engagement platform. It empowers mothers with all the information they need to help with their child’s growth and development; one that is always available and not only activated through competitions.
All this information presented with a fresh, clean and easy to use interface which was mom-friendly and easy to search navigational structure.
new users registered for the competition
successful participation entries
skill assessments completed