The Brief

The brief was to position the milk supplement brand as a partner to moms helping in their child’s skills development.

The Solution

The insight was to form a long lasting relationship with the mothers of kids in the 0-6 years old age group. We felt that an on-going continuous engagement was crucial to developing the brand and its perception. The vision for My Future Champion was to transcend from just being an activation platform to a content rich engagement platform. It empowers mothers with all the information they need to help with their child’s growth and development; one that is always available and not only activated through competitions.

All this information presented with a fresh, clean and easy to use interface which was mom-friendly and easy to search navigational structure.

The Results

The activity got a very good response and was appreciated!

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The Result

The site was re-launched with the first burst of competition with 2 skills category, which lasted for one month.

result-1-icon

11K

 

new users registered for the competition

 
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7,200

 

successful participation entries

 
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12K

 

skill assessments completed