Rani float’s new TVC featured a talking Gorilla that is royally ignored by a Rani drinking spectator un-amused. He was so indulged in the real fruit drink so nothing else matters. The digital idea had to revolve around the Gorilla.
We came up with 3 concepts with storyboards for the client to pick and choose from. The idea was to “get real” and drink the real fruit drink.
Models were shortlisted as per the client’s requirement. We shot the whole banner video on green screen and then used the transparent version. The Gorilla character was animated as part of the banner. Have a look at the exciting execution click here.
The response for the banner was amazing and real!