Rani float’s new TVC featured a talking Gorilla that is royally ignored by a Rani drinking spectator un-amused. He was so indulged in the real fruit drink so nothing else matters. The digital idea had to revolve around the Gorilla.
The game concept was based on the core idea of concentration/focus. Stare at the Gorilla for 10 sec minimum and at the same time hold his mobile stable, slight movement and you loose. Elements like fruits were used to added distraction. The game used accelerometer sensor within the mobile to detect slightest of the movement.
The site witnessed healthy traffic during the campaign period.