The Brief

With so much conflict all around, we take pride in any work that we do which spreads some goodness and encourages the good in the world. In response to a generous donation from the Kingdom of Saudi Arabia (KSA), the UN’s Office for the Coordination of Humanitarian Affairs (OCHA) partnered with Centric to work on an extensive visibility campaign to highlight the humanitarian impact of the Saudi-donated funds in the conflict-affected Iraq.


The Solution


Centric worked on a strategic media planning and buying strategy to create and deliver maximum impact. The short Public Service Announcement (PSA) video was promoted in-stream and across YouTube’s Saudi Arabia video sharing network, reaching around 4 million people in KSA with targeted and tested messaging.

Targeting was based on 3 different criterias:

  • Channel Views
    Campaign targeted on the most popular channels on YouTube in KSA
  • Geography
    City targeted campaign with top cities of KSA in terms of population and YouTube views
  • Topic
    Topic based targeting campaign, where we show our PSA to people that fall under our category

The Results

The activity got a very good response and was appreciated!

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The Result

The brand new experience on received a tremendous response from
the readers and users of site.




Unique visitors to the site surged from 1.6 million to 2.5 million, a jump of over 56%.



Videos View

Page views increased by 31% to reflect the new user-friendly and extremely ease-to-use navigation structure.




Time spent on the site increased by a whopping 147% to reflect the increased engagement of users with content.



New Subscriber

The overall traffic to the site increased by 23%